Erin Fraboni · Senior Content Designer
Content design that makes complex products feel human and intuitive.
I design the words and flows that help people get unstuck in complicated enterprise products.
Selected Work
Kickoff Project
Cutting onboarding time in half for new customers
Digitized a 4-hour, phone-call-heavy onboarding process into an in-product checklist experience across 25 product tools, reducing time-to-value by 40% for 15,000+ active projects.
Mobile Push Notifications
Fixing inconsistent, low-value push notifications
Audited push notification copy across the product and found it lacked consistency and context. Created writing guidelines, Figma content templates, and an improved opt-in message to raise adoption.
New Permissions Experience
Making high-stakes permission changes easy to understand
Wrote all interface copy — empty states, confirmation modals, labels, and toasts — for a redesigned permissions tool, so users could confidently understand the impact of changes before making them.
